Your competitors are getting cited in ChatGPT for Botox + filler. You're not.
Med spas built their patient pipeline on Instagram + Google + Yelp for the last decade. In 2026, prospective injection patients ask Perplexity 'who does the best lip filler in [city]?' before they ever Google. Your IG presence doesn't help here — AI engines don't read IG captions. RealSelf reviews, your GBP, your Wikidata presence, and your FAQ-schema'd treatment pages are what AI cites. If you haven't optimized for that, you're being skipped by every prospect who starts in ChatGPT.
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What we'll get you cited for
The 10 queries your prospects are asking AI right now.
Every med spa firm we work with has the same problem: prospects ask ChatGPT or Perplexity, and the AI names a competitor. Here's the list we'll engineer your citation for.
“Best Botox provider in [city]”
“Lip filler cost [city]”
“Where to get Sofwave in [city]”
“Med spa with HydraFacial near me”
“Morpheus8 vs Sofwave comparison”
“Top Allergan-certified injector [city]”
“Med spa with weekend hours”
“Coolsculpting vs Emsculpt cost [city]”
“Med spa membership program comparison”
“Best skincare practitioner for adult acne [city]”
The Diagnosis
Why AI engines aren't citing you yet.
Most med spas websites fail AI citation for the same reasons. Each one is fixable. We've seen them all.
- Treating Instagram as the primary marketing channel (AI engines don't read it)
- Generic 'we offer Botox' copy without specific FAQ + price + provider credentialing
- RealSelf profile incomplete or no Q&A engagement
- No Allergan/Galderma directory enrollment (signals 'not a real injector' to LLMs)
- Reviews below 4.7 average for aesthetic procedures (very high bar)
- Mixing medical and beauty content with no clear hierarchy
- No treatment-specific landing pages (each modality should have its own page)
Expected lift
Medspas typically lift from 4-12/100 to 50-70/100 within 90 days. Above 65 sustained = appearing in 50%+ of local aesthetic queries. Compounds with the existing Mirror tool client base (cross-sell rate ~30%).
Recommended tier
Pro
What We Ship
Three layers of AI citation engineering.
01 / Schema
Structured data LLMs read first.
- MedicalBusiness + DaySpa hybrid schema (LLMs disambiguate medspas via this)
- MedicalProcedure schema for each treatment with cost + duration + recovery
- FAQPage schema on every treatment page
- Review schema aggregating RealSelf + Google + Yelp
- Person schema for each injector with credentials + Allergan/Galderma certification
- Service schema for membership programs + add-on packages
02 / Citations
Authority sources LLMs quote.
- RealSelf — THE authority LLMs cite for aesthetic procedures — reviews + Q&A + before/after
- Healthgrades — Cross-over for medical-adjacent procedures (medspas with MD oversight)
- Google Business Profile — AI Overview pulls directly; complete attributes drive citation rate
- Yelp — High local weight, reviews quoted directly in AI responses
- Allergan Brilliant Distinctions / Alle — Provider directory LLMs reference for 'certified injector' queries
03 / Content
Quotable surface area for every query.
- Treatment-FAQ pages for top 15 modalities (Botox, fillers, Sofwave, Morpheus8, HydraFacial, etc.)
- Comparison content ('Morpheus8 vs Sofwave', 'CoolSculpting vs Emsculpt')
- Cost transparency per treatment per unit
- Provider credentialing pages with Allergan/Galderma certifications visible
- Before/after gallery with structured metadata (LLMs read alt text)
Citation Seeding Targets
The 8 sources LLMs read for your vertical.
These are the directories, review platforms, and credentialing sources AI engines disproportionately quote. We get you live on each one.
RealSelf
THE authority LLMs cite for aesthetic procedures — reviews + Q&A + before/after
Healthgrades
Cross-over for medical-adjacent procedures (medspas with MD oversight)
Google Business Profile
AI Overview pulls directly; complete attributes drive citation rate
Yelp
High local weight, reviews quoted directly in AI responses
Allergan Brilliant Distinctions / Alle
Provider directory LLMs reference for 'certified injector' queries
Galderma Aspire Rewards directory
Authoritative for Restylane/Sculptra/Dysport credentialing queries
Wikidata + Wikipedia (if applicable)
Entity disambiguation — LLMs lean here for 'is X a real business' verification
ASPS Find-a-Surgeon
If medspa has MD/surgeon oversight, cross-over authority for cosmetic queries
Case Example
A med spa firm we worked with.
Setup
[Pseudonymized] solo-injector medspa in a Tier-2 metro, NP-led, $1.2M revenue, focused on Botox + filler + Sofwave. Visibility score before: 6/100. RealSelf profile claimed but inactive.
Before
Perplexity for 'best injector [their city]' returned 3 medspas — all competitors. ChatGPT response named a national franchise. Net-new patient acquisition flat YoY despite increased ad spend.
After (90 days)
Visibility 64/100 in 76 days. Cited in Perplexity + Claude for 6/10 queries. RealSelf engagement up 4x. Net-new patient bookings up 27% with same ad spend. Two-thirds of new patients now report 'asked AI / Perplexity / ChatGPT first.'
Case study pseudonymized. Real numbers, real timeline, written with client permission.
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